July 10, 2020

Junior League of Baton Rouge Announces a Virtual 2020 Hollydays Market

In response to COVID-19, JLBR is reimagining Hollydays fundraiser for 2020 BATON ROUGE, LA - For the health and safety of our community, the Junior League of Baton Rouge (JLBR) has announced that its annual holiday market fundraiser, Hollydays, will move to a hybrid format, including a virtual market and limited in-person special events. This year’s virtual Hollydays market will be open from October 9 to October 18, 2020.

“As an organization focused on supporting our community, we are reimagining the way that Hollydays is presented. We intend to provide the amazing and magical Hollydays experience that our loyal shoppers and supporters look forward to every year,” said Erin Nugent, JLBR Hollydays Chair. “We are excited  about some of the virtual and innovative ways we will still be able to reach the Greater Baton Rouge community during these unprecedented times.”

Hollydays was recently voted by the Baton Rouge community as 'Best Fundraiser' for 225 Magazine's Best of 225. This year's Hollydays team is hard at work building a unique and functional platform for shoppers and merchants alike. The traditional special events are being reimagined, including Preview Gala and Breakfast with Santa, to ensure the well being of our community.

The Mercedes and Rolex raffles will still take place, through a new online platform and limited in-person purchases. Funds raised during Hollydays go back to our projects and support of the Baton Rouge community. “As one of the most consistently successful fundraisers in the state, Hollydays raises funds to support the grants we award and our community projects we provide in the areas of health, education, and cultural development,” said Norisha Kirts Glover, JLBR President. “The Junior League of Baton Rouge is thrilled to host another successful Hollydays which has become a fun family tradition for many in Baton Rouge while also ensuring the safety of our supporters.”

To learn more about our newly reimagined virtual market, and to purchase raffle tickets and apparel, visit The holiday spirit will still be with us in October and we look forward to sharing the exciting developments in the months to come. For more information about the League and its  community impact, visit

About the Junior League of Baton Rouge Founded in 1932, the Junior League of Baton Rouge is a nonprofit organization of over 1600 women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained  volunteers.