About Baton Rouge

Baton Rouge is Louisiana’s “Capital City” and the hub of all things Louisiana. With a prime, central location—just an hour away from New Orleans and Lafayette—Baton Rouge is the perfect city to explore the eclectic culture of this amazing state.

Louisiana’s Capital City highlights the unique history, music, culture and outdoors that both visitors to Louisiana and locals alike enjoy. With French, Spanish, Creole and Native American roots, our city is rich in its culture and politics. Nicknamed the “Red Stick,” Baton Rouge houses over 300 years of history, much of which can be tasted in our food, seen in our architecture and learned through our state’s history. 

Whether your travels bring you to Baton Rouge for leisure or business, we encourage you to enjoy all our city has to offer. Enjoy your stay!


The mission of Visit Baton Rouge is to increase visitation to and awareness of the Baton Rouge Area thereby enhancing economic impact.


The Baton Rouge Area will be a nationally recognized premier destination providing a superlative Louisiana experience to all visitors. Residents of Baton Rouge will value the contributions that visitors make to the economy and quality of life.


Visit Baton Rouge promotes a culture of diversity, equity and inclusion through its marketing efforts, hiring practices, vendor opportunities and visitor experiences while displaying a passion for and an appreciation of the travel and tourism industry offering an authentic Louisiana experience.

Visit Baton Rouge is an equal opportunity employer.