Better in BTR

A BTR future starts with us.

Better in BTR is a multi-media national marketing campaign and website developed to attract young professional talent to Louisiana’s Capital Region, as well as bolster the region’s pride. This campaign will showcase why the Capital Region is the better choice when deciding on a place to call home.

Better in BTR Manifesto from Baton Rouge Area Chamber on Vimeo.


Accelerate, pivot, or launch your career here. Baton Rouge is at the center of research, innovation, and entrepreneurship. Find a job, build your network or take advantage of the supportive entrepreneurial spirit here in Baton Rouge.



Culture, creativity, and recreation to match your energy. From slow, front porch sitting to the excitement of a night on the town, Baton Rouge has it all. With community and togetherness, the comfort of a big small town and experiences for every age, there's something for everyone in Baton Rouge. Tools like the Weekend Planner can help you get started today!



Are you looking for a city with Pinterest-worthy neighborhoods, a below-average cost of living, and an above-average sense of belonging? Baton Rouge has a neighborhood for every vibe and lifestyle, and you can get started by taking the Neighborhood Finder to find the best neighborhood for you.