2022-2025 Visit Baton Rouge Strategic Plan

This plan was developed in the first few months of 2022 and provides strategic focus for Visit Baton Rouge now through 2025. It is based on input from 241 community, civic and travel industry leaders who participated in a 2022 survey and planning workshop. These efforts, led by Berkeley Young of Young Strategies, Inc., have helped Visit Baton Rouge produce a strategic road map that aligns with international industry standards for destination organizations.


Visit Baton Rouge is committed to creating a total visitor destination through the Board of Directors and staff as they focus on the following strategic initiatives:


Visit Baton Rouge as an innovative, accredited DMO marketing Baton Rouge as a destination and make it stand out as a unique visitor experience. Visit Baton Rouge meets the highest industry standards and ROI and is committed to promoting the unique experience of the city amidst a highly-competitive travel region.


And enhance the visitor experience. Baton Rouge must continue to grow and improve the breadth and quality of the visitor experience to be a world-class destination.


Visitor mobility into and within Baton Rouge. Baton Rouge is a large, spread-out destination with many geographic areas where visitors gather and the visitor economy is dependent on efficient mobility. 


And provide leadership on travel industry issues that hold Baton Rouge back as a destination. Building partnerships with other economic development entities is critical to drive economic growth for Baton Rouge.