April 18, 2024

Tamaria Williams, Communications Manager
(225) 382-3577

Fallon Gerald Tullier, Research & Technology Manager for Visit Baton Rouge, named 30 under 30 honoree for Destinations International

BATON ROUGE, La. – Visit Baton Rouge, the destination marketing organization for Louisiana’s Capital City, is excited to announce that Fallon Gerald Tullier, research & technology manager, has been named one of Destinations International’s 2024 30 Under 30 recipients.  Each year, 30 individuals under the age of 30 are selected to gain valuable industry networking opportunities and increased thought leadership throughout the year. This year’s honorees hail from 30 unique destinations across four countries and were selected from a competitive pool of 96 applicants.

Tullier got her start in tourism as a marketing intern for Visit Baton Rouge in 2018. She later joined the marketing department full-time in May 2020 as a research specialist after graduating with a bachelor’s degree in marketing from Louisiana State University. Since then, Tullier has notably implemented Visit Baton Rouge’s new research platform, Zartico to assist in making data-driven decisions to drive visitation and award-winning results for the DMO.  Tullier currently assumes the role as co-chair of the Festivals and Cultural Events Support Fund Program at Visit Baton Rouge as well a serving as a member of the Travel and Tourism Research Association (TTRA) and Southeast Tourism Society’s networking committee. She was recently accepted into the 2024 Louisiana Tourism Leadership Class with the Louisiana Travel Association.

“I’m excited to continue to grow my knowledge of the tourism industry through this program,” said Tullier. “This year marks my 6th year with Visit Baton Rouge, and I have been blessed with some of the best mentors in the industry. As my passion for travel and tourism continues to grow, I’m so lucky to have a fantastic network of colleagues pushing me to be my best everyday.”

"Fallon’s recognition is a testament to the remarkable young talent we have at Visit Baton Rouge," said Jill Kidder, President & CEO of Visit Baton Rouge. "Her dedication and innovative approach have significantly contributed to our organization's success, and we are proud to see her achievements acknowledged on a national level."

The full list of 2024 30 Under 30 class members can be found at

“The 30 Under 30 program remains critical to our organization’s vision and mission,” said Don Welsh, president and CEO of Destinations International. “As our industry moves toward recovery, we are especially excited to announce these young professionals as they are the future of the travel and tourism industry.”

For more information on the 30 Under 30 Program and the 2024 30 Under 30 class, please visit



About Destinations International

Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 6,500 members and partners from over 650 destinations in approximately 13 countries, Destinations International represents a powerful forward-thinking, collaborative association that exchanges bold ideas, connects innovative people and elevates tourism to its highest potential. For more information, visit


About Visit Baton Rouge

Visit Baton Rouge is the designated Destination Marketing Organization (DMO) for East Baton Rouge Parish, responsible for promoting and showcasing the region. Our primary mission is to increase visitation to and awareness of the Baton Rouge area thereby enhancing economic impact. Find recent press releases and tourism news at Join our social media community and follow us @visitbatonrouge.


Download Fallon’s headshot here