Louisiana’s Capital City highlights the unique history, music, culture and outdoors that both visitors to Louisiana and locals alike enjoy. With French, Spanish, Creole and Native American roots, our city is rich in its culture and politics. Nicknamed the “Red Stick,” Baton Rouge houses over 300 years of history, much of which can be tasted in our food, seen in our architecture and learned through our state’s history.
Whether your travels bring you to Baton Rouge for leisure or business, we encourage you to enjoy all our city has to offer. Enjoy your stay!
Mission
The mission of Visit Baton Rouge is to increase visitation to and awareness of the Baton Rouge Area thereby enhancing economic impact.
Vision
The Baton Rouge Area will be a nationally recognized premier destination providing a superlative Louisiana experience to all visitors. Residents of Baton Rouge will value the contributions that visitors make to the economy and quality of life.
Values
Visit Baton Rouge promotes a culture of diversity, equity and inclusion through its marketing efforts, hiring practices, vendor opportunities and visitor experiences while displaying a passion for and an appreciation of the travel and tourism industry offering an authentic Louisiana experience.
Visit Baton Rouge is an equal opportunity employer.
The Quatrefoil: Baton Rouge's Hidden Signature
A quatrefoil is a four-leaf clover-like shape with deep roots in Gothic and Renaissance architecture. Once you know it, you'll start spotting it everywhere in Baton Rouge.
It's woven into the ironwork at the Old State Capitol building. It shows up in doorways, windows, and details across the city that most people walk right past. It's been here all along.
That's exactly why it felt right as the symbol for Visit Baton Rouge. Like the city itself, the quatrefoil doesn't fit neatly into one category. It's historic and modern. Ornate and everyday. A shape that belongs to everyone, locals who grew up with it and visitors discovering it for the first time.
Look for it. You'll be surprised where it turns up.
