Brand USA was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering understanding between people and cultures. creating jobs essential to the economy.
The organization's activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program.
Through its call-to-action—Visit The USA—Brand USA inspires travelers to explore the United States of America’s boundless possibilities.