Meetings Mean Business
Destination Marketing Organizations from around the world, including Visit Baton Rouge, are recognizing the substantial value that meetings, conferences, conventions, incentive travel, trade shows and exhibitions generate internationally, nationally and locally.
In 2016, during a year of trials, Visit Baton Rouge’s sales department secured over 300 conventions hosted in the Baton Rouge area and welcomed over 170,000 attendees; generating over 120,500 hotel rooms booked. Through Visit Baton Rouge’s efforts, the economic impact generated in 2016 was an estimated 40 million in indirect spend.
Beyond the efforts of Visit Baton Rouge’s sales staff, meeting professionals work directly with hotels and venues to secure meetings and hotel rooms, enhancing the economic impact generated locally.
“Promoting and Marketing the Baton Rouge area is what we do. Whether a visitor is attending a meeting, convention or attending an event, the combined effort of visitors traveling to Louisiana’s capital city for business or leisure is a win-win for all of us.”
- Paul Arrigo, President and CEO of Visit Baton Rouge.
In return, the Baton Rouge area receives the economic impact generated at the expense of the visitors, an economic impact that benefits the parish, businesses and residents.
Why meet in Baton Rouge?
Visit Baton Rouge has launched a new video that will be used by the Visit Baton Rouge sales department to share with potential meeting professionals in hopes of securing meetings and conventions for 2017 and beyond. View the video below or click here.
Visit Baton Rouge also has a webpage specific to meeting needs: www.VisitBatonRouge.com/Meetings