1. Supports and creates new jobs
2. Helps small businesses survive
3. Benefits our citizens without costing them
4. Attracts new business events and conferences
5. Supports renovations to the Raising Cane’s River Center, allowing for more entertainment opportunities
What will this additional revenue be used for?
Visit Baton Rouge estimates the annual income generated from a 2% increase in the Occupancy Tax will be 2.6 million. This dedicated generated revenue will be a 50/50 split between Visit Baton Rouge and the Raising Cane’s River Center.
Visit Baton Rouge’s Plan for Estimated $1.3 Million Annually Include:
- Increase our fund for required incentives and bid fees for hosting future meetings and conventions that would allow us to compete for additional meetings and conventions.
- A fund for required incentives and bid fees for sporting events.
- Increase our Leisure Tourism marketing budget
- Invest in existing festivals and events to promote them outside of the area to make them more of visitor-driven events.
- Invest in large scale events that are visitor-driven and include PR efforts to promote the Baton Rouge area.
- Invest more money in research to better define and target our marketing efforts and messaging visitors are looking for before making their travel plans.
- Launch an annual community outreach campaign to encourage residents to invite family and friends to visit.
- Better Brand and market Baton Rouge as a visitor destination and enhance the visitor experience.
- Work toward fulfilling goals and objectives in Visit Baton Rouge’s 5-Year Strategic Plan.
How does this proposed hotel tax compare to other cities?
Visit Baton Rouge’s current tax is 14.00%. The 2.00% increase would bring us to 16.00%. The breakdown is as follows:
- State Sales Tax: 5.00%
- Local Sales Tax: 5.00%
- Current Hotel Occupancy Tax: 4.00% (3.00% for Visit Baton Rouge; 1.00% for Raising Cane’s River Center)
- * With 2.00% Hotel Occupancy Tax Increase: 6.00% (4.00% for Visit Baton Rouge; 2.00% for Raising Cane’s River Center)
Here’s a list of comparable cities with their corresponding tax rates. Keep in mind that while every city is a little different, the tax percentages below include their state sales tax, local sales tax and hotel occupancy tax.
STATES RANKED BY TOTAL AD VALOREM TAX RATES ON LODGING ACCOMMODATIONS 2016
(Source: HVS 2017 LODGING TAX REPORT – USA)
This Saturday, November 18, is Election Day. Polls are open from 7:00 a.m. to 8:00 p.m.
Voters already in line at 8:00 p.m. will have the right to vote. For those of you outside of the cities of Baker, Central and Zachary, you’ll see the “Visit Baton Rouge – 2% Hotel Tax – BOD – Perp.” item on your ballot. Prior to voting, check out your ballot using the Louisiana Secretary of State’s GeauxVote App or the Voter Portal.
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Why does tourism matter?
When visitors come to Baton Rouge to experience our unique flavor and flair, the revenue that’s generated from their spending improves our city. It supports the rise of small businesses, creates thousands of jobs and attracts new events and entertainment for families across our communities to enjoy. Learn more about why tourism matters and the positive economic impact it has on Baton Rouge.