WBRZ News 2 is an ABC affiliate and Baton Rouge's only locally owned and operated television news source for more than 50 years. The station is owned by the Manship family, who formerly published the Baton Rouge daily newspaper, The Advocate, and is one of a handful of TV stations today to have locally-based ownership.
WBRZ-TV is sister to Class A This TV affiliate KBTR-CD (channel 36), and the two stations share studios on Highland Road in Baton Rouge, just south of downtown. WBRZ-TV's transmitter is located in Sunshine, Louisiana.
WBRZ signed on the air on April 14, 1955, becoming the second television station in Baton Rouge, signing on exactly two years after CBS affiliate WAFB. It was also the longest running VHF outlet in Baton Rouge at the time, as WAFB originally broadcast on UHF channel 28 before moving to VHF channel 9 in 1960. WBRZ was a primary NBC affiliate, sharing ABC with WAFB. It began broadcasting in color seven months later, becoming the first Baton Rouge TV station to do so.