Here's the deets you want before I continue:
Trader Joe's Baton Rouge Grand Opening
Thursday, October 31, 2013
8 a.m. - 4 p.m.
Acadian Village Shopping Center
3535 Perkins Rd, Baton Rouge, LA
Live Music, too!
I was introduced to Trader Joe’s when I visited my brother four years ago in New York and I’ve dreamed about the store every day since. I’ve made it a point to make a stop at Trader Joe's whenever I'm in a city with one. So far I've visited locations in Los Angeles, Boston, Atlanta and Houston.
I’m not sure if it’s the Hawaiian shirts that all of the employees wear or the delicious two buck chuck, but every time I visit a Trader Joe’s, I leave with the wish that I had one in my home town. My wish has finally been granted and I'm sure I'm not the only one who feels that way.
If you’ve never heard of Trader Joe’s, you are in for a very pleasant surprise. Let me give you their background information on how they got started in the 1950’s!
“It all started in the 50s... Would you believe we started out as a small chain of convenience stores? It's true. Way back in 1958. We were called Pronto Markets. In '67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe's) and the way we do business.
We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started putting innovative, hard-to-find, great-tasting foods in the "Trader Joe's" name. That cut our costs and saved you money. Still does. And that's important, because "Value" is a concept we take very seriously. And by value we mean great everyday prices on all of our great products — no sales, no gimmicks, no clubs to join, no special cards to swipe... How do we do it?
We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you.
If an item doesn't pull its weight in our stores, it goes away to gangway for something else.
We buy in volume and contract early to get the best prices.
Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices... so we don't do it.
We keep our costs low — because every penny we save is a penny you save. It's not complicated. We just focus on what matters — great food + great prices = Value.”
My favorite part is the last line where they calculate value. It’s true! The Trader Joe’s brand isn't your typical "store brand." Their brand carries specialty items that you wouldn't usually find from a store brand such as their Corn Chile Salsa, Cookie Butter and their cheeses to name a few! Also, Trader Joe's is so considerate that they even offer Dietary Lists & Guides.
I'll let you have a sneak peek at the Baton Rouge Trader Joe's below!
Tell us in the comments how excited you are! What's your favorite product? Happy Shopping!
|LSU Themed Trader Joe's!|
Christy Chachere, Visit Baton Rouge
Christy Chachere is the Communications Coordinator for Visit Baton Rouge. Born and raised in Louisiana, LSU grad and now promoting our great city day after day! You can find her tweeting, facebooking, blogging, instagramming and much more for us!