December 10, 2020 

Contact: Rannah Gray
(225) 381-3036, (225) 205-3735 (mobile)

The City of Baton Rouge lifted its 9-foot LED lighted Red Stick 60 feet above Town Square this morning with plans to livestream it dropping at midnight in Town Square on December 31st, safely sharing Baton Rouge’s New Year’s Eve tradition for the eighth year.

Those who watch online will have an opportunity to win a VIP package to next year’s celebration. 

Starting at 11:45 p.m. on New Year’s Eve, a livestream program featuring Mayor-President Sharon Weston Broome, Visit Baton Rouge President and CEO Paul Arrigo and other special guests will kick off the countdown to 2021. 

“We want to encourage everyone to celebrate safely so we’re bringing the Red Stick drop to you,” said Mayor Broome. “I hope you’ll share it with your friends to show that Baton Rouge is optimistic about our future and we look forward to hosting a big celebration when it is safe to do so.”

“If there was a year to go virtual, 2020 has shown us this is the year to do add this component,” says Paul Arrigo, President & CEO of Visit Baton Rouge. “We’re excited to share this event with our own residents, as well as visitors from around the state of Louisiana and beyond as we ring in the New Year safely.” 

Baton Rouge’s Official New Year’s Eve celebration will be livestreamed on Facebook @VisitBatonRouge, on the WAFB APP and WAFB Plus (Smart TV APP). Viewers are invited to post a photo of how they are ringing in the New Year using the hashtag #ExploreBatonRouge or mention @VisitBatonRouge, to have their photo posted on the Visit Baton Rouge website and the beacon in Town Square. 

Viewers who like, comment, or share the Red Stick drop livestream will be automatically entered in a contest to win a VIP Package to Red Stick Revelry 2021 that will include a downtown dinner for two, hotel stay and other amenities. The winner will be announced by Mayor Broome immediately following the Red Stick drop on the livestream. 

There will be no fireworks, laser light show or live concert this year, but everyone is encouraged to share the Red Stick drop and their photos to send the message that Baton Rouge is celebrating safely and looks forward to welcoming visitors back in 2021.

Updates about the event will be posted at or on Facebook @RedStickRevelry and @VisitBatonRouge.